When creating your own integrated marketing campaign there are so many points to consider the ever important question of “Where do I begin?” While this question is important you need a moral and ethical compass to guide you! The American Marketing Association (AMA) was designed to bring an ethical compass to marketers of all types.Continue reading “Advice to the Newcomer”
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SMART Goals in Marketing
What is the difference between goals, strategies, and tactics? Choosing a goal can be one of the hardest things to start with in any pursuit. Sure, we all have goals in mind, but how do we set clear and attainable goals while also ensuring that we can track our progression? Simply stated, a goal isContinue reading “SMART Goals in Marketing”
Create. Engage. Optimize. 